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CASE STUDY · REAL ESTATE
Real Estate Sales
LEAD AND BOOKING PERFORMANCE
Shows how 1,350 property leads across 20 cities turn into bookings, which agents and property types close the value, and how clients rate the experience.
TOTAL LEADS
1,350
up 11.4% vs 2024
BOOKINGS CLOSED
219
up 26.7% vs 2024
TOTAL SALES VALUE
$102.16M
up 26.5% vs 2024
COMMISSION EARNED
$2.55M
average rate 2.46%
WALK THE REPORT
Five pages, one question each
Each page answers one question the leadership team asks every week. Pick a page to see it full size.
THE QUESTION
Are leads, bookings and sales value growing year on year?
16.2%
lead-to-booking rate, up 2.1 pts
$102.16M
total sales value
$11.77M
from Los Angeles, the top city
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