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CASE STUDY · MARKETING
Social Media Advertising
30 PAID CAMPAIGNS · 9 PLATFORMS
Measures spend, delivery and return across 30 paid social campaigns on 9 platforms, down to which creative formats, audiences and markets pay back.
AD SPEND
$152.2K
CPC $0.45 · CPM $7.75
REVENUE
$1.74M
across 30 campaigns
ROAS
11.41x
against a 9.00x target
GOAL ATTAINMENT
103.0%
20 of 30 campaigns above goal
WALK THE REPORT
Five pages, one question each
Each page answers one question the leadership team asks every week. Pick a page to see it full size.
THE QUESTION
What did the spend buy, and did it pay back?
19.6M
impressions, 14.5M reach
9,962
conversions at a $15.28 CPA
$343.9K
from cart-abandoner retargeting, the top campaign
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