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CASE STUDY · ENERGY
Solar Installations
LEAD TO INSTALL FOR A SOLAR SALES TEAM
Follows 1,300 solar leads across 12 regions from first enquiry to a signed contract and an installed system, with the funnel, system mix, sales team and installations each on their own page.
LEADS
1,300
Jan 2024 – Jul 2026
CONTRACT VALUE
$60.3M
347 contracts signed
WIN RATE
26.7%
347 of 1,300 leads
CAPACITY SOLD
25,626 kW
of 103,735 kW quoted
WALK THE REPORT
Five pages, one question each
Each page answers one question the leadership team asks every week. Pick a page to see it full size.
THE QUESTION
How many leads come in, how many sign, and what are they worth?
$236.5M
proposal value quoted
347
contracts signed at a 26.7% win rate
209
systems installed, 16.1% of leads
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